CRM & Loyalty Manager

Job Description

Job Summary:
The CRM & Loyalty Manager is responsible for developing and managing customer relationship strategies to drive engagement, retention, and loyalty. This role focuses on implementing data-driven initiatives, managing loyalty programs, and enhancing the customer experience to achieve business objectives.

Responsibilities:
Develop and execute CRM strategies to improve customer engagement and retention.
Oversee loyalty programs, ensuring they drive customer satisfaction and repeat business.
Analyze customer data to create targeted campaigns and personalized experiences.
Collaborate with cross-functional teams to ensure seamless execution of loyalty initiatives.
Monitor and report on key CRM and loyalty metrics, optimizing strategies for maximum impact.

Qualifications:
Bachelor’s degree in Marketing, Business, or related field.
Proven experience in CRM, loyalty programs, or customer engagement roles.
Strong analytical skills and proficiency with CRM platforms and data tools.
Excellent communication and project management abilities.